Change is Inevitable

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Hello NFL on the Web

For the first time the National Football League will stream live games online. This is a very big move by the nfl as it looks to create new income streams in the digital age. The nfl and Nbc will partner in ad revenue sharing. This is a step in the right direction because as of yesterday the Nfl was not capitilizing at all in marketing 2.o. I guess the big question was how to keep broadcasts off of video sharing sites as the league tightly guards alot of highlight clips. The next big move is to involve fans in diferent regions with each individual teams. Think about that fan in Florida that loves the Bears and is never able to attend a game at Soldier field. How do you keep the fan engaged. This is the space the NFL has a huge oppurtunity. So the league must figure out a way to not charge the fan directly for being engaged by making him pay for service but to realize if fans feel more engaged, then merchandise and other areas can see a drastic improvement in revenue. But so far definetly a step in the right direction.

Draft Day

The night got off too a bang with the 1st pick Derrick Rose going to the Bulls. The Bulls made the right decision because of the need they had at point. Plus D Rose can come in immediately and produce at a high level. Overall, the draft was a bit more entertaining than past years. There were much more transactions. Some teams improved there stock while others did not. The teams that improved increased marketability. Especially if O.J Mayo does turn out to be the next Kobe, expect Memphis Grizzles sales to substantially improve. Portland also improved there already rising team with some acquisitions. The West will continue to be exciting next year! Which brngs more sponsorships and endorsement opportunities to the league and its players.

2008 NBA Draft Derrick Rose, No. 1
Uploaded by Grdgez

On a side note, top ranked High schooler Brandon Jennings may start a new trend by skipping college the freshman circus by going over seas to play. Some players do not want to attend college for the one year and I don't blame them. Why the restriction? You can be drafted straight from high school in baseball. I think the idea is great. You just have to ask yourself, will the athlete be better served going to college for a year or heading overseas. We are in an era where a middle to late first rounder can make more in Euros than the traditional dollar. Lets face it athletes want to be paid for their services, I read a report where the Big Ten made 177 million dollars last year. Shouldn't top athletes get a piece og the action?

In Game ads: The Good The Bad or The Ugly

In a world where marketers are constantly looking for new and improved ways to spread awareness about their products,in game ads are set to increase drastically. You can't really blame marketers for wanting a piece of the actions when you have individual games going platinum. The game industry has grown so much over recent years. But consumers of the games say the jury is still out. You have some gamers that say the ads are fine as long as product placement is relevant. On the other hand gamers feels like the ads might slow the game down. Also there are questions whether the ads will raise prices. Some consumers also feel like they will buy less of the ads they see so in the coming what responses consumers will have. Consumers do have a lot of say so in the matter, probably more then they realize so marketers are definetly listening.

sports marketing =viral video craze

Nike's latest ad has Kobe Bryant jumping over a pool of snakes in the new Nike Hyperdunk basketball shoe. Nike has not disappointed as usual. They continue pushing the envelope with their innovation and stay at the top of the sports marketing industry. The video has taken sports marketing to the next level. Also, you get a chance to see Kobe's human side. After all, he has taken a lot of heat over the past few years. Its good too see Nike back supporting the basketball star. Not to mention the shoes are selling well so I guess the viral video series is a hit among sports fans.

Starting next season, your favorite basketball league will be implementing a fine for flopping. The obvious question is why!! Maybe you shouldn't have fifty year old referees running around, maybe you should have someone younger and doesn't have impaired vision. Flopping is a simple. I witnessed Shaq, yes 7 foot 300 plus pound Shaq Diesel get bowled over by a point guard dribbling to the basket. Yeah right, he started falling over as soon as the guard got within the camera scope, and started a patented fisher back slide across the floor. Quite comical I might add!! Just because your dribbling to the basket and theres contact doesn't mean jump back 3ft and act like you were violently knocked over. Your not actors in Hollywood, your ball players. Where is the integrity. I had to turn off the last spurs and hornets game due to excessive flopping on offense and defense. And then why should Rasheed get fined all this money for pointing out bad officiating. Now that the league has recognized flopping and the referee tim has been found guilty of fixing games, can NBA players get some of the money they got fined back.

Dropping the Ball(NBA CHRONICLES) PT.1

The NBA has taken another hit towards its integrity Tuesday night when a game deciding foul was not called at the end of game 4. The NBA has issued a statement stating that a foul "should" have been called. As a result the Defending NBA CHAMPION SPURS have gone down 3-1. I don't have to tell you how hard the task of winning 3 straight in professional basketball is. More than likely this will not happen and the Lakers will be representing the West this year in the championship.



How do you explain this to "Pop" and the Spurs. Do you say hey we know you had a shot to win a fifth championship, but we dropped the ball? We all know Phil Jackson Zen like view on the the issue. He would justify things by simply stating in 1999 when the Spurs won, I stated that there should be an asterisk next to that because of the shortened season, so life found a way to balance itself out. A further point, what if Spurs "do" comeback to win 3 straight? Now you almost gotta question how much the league would be involved.