Heartburn and the NFL: A perfect match for sports marketing

Now in its second year the heartburn drug, Prilosec OTC, has teamed up with the NFL for an online promotion called “NFL Season of a Lifetime,” according to a blog post from Pat Coyle.

This promotion allows one lucky fan to win a chance to go to NFL games every week during the season. This has allowed the brand to make a "deeper, richer connection,” with customers, according to Steve Steinbrunner, Interactive Marketing Manager for Prilosec OTC. Prilosec has also made several deals with NFL clubs to do some promotion but has yet to release what that will be.

This is forward thinking on the part of Prilosec OTC because it has stepped outside the original guidelines of marketing a drug and forged a different path to reach its target market. Other marketers should keep sports in mind when wanting to appeal to an audience.