CBS Broadens its Sports Reach

To many sports fans, there is nothing better than watching games and rooting for your favorite team. According to WebProNews, this passionate love of sports is why CBS recently purchased the online sports network MaxPreps.

Now sports fans can track players in their area who may have potential to join the major leagues. This addition to the CBS portfolio will greatly broaden the sports information the company provides and, in addition, open the company up to a very loyal target market.

The acquisition will also be beneficial for MaxPreps, which the majority of current users are males 14 to 18. The new exposure should generate interest from all age groups. The sites cover close to 80,000 high school football games and over 500,000 basketball games played each year.

With fans' love of sports only growing stronger, there is no doubt CBS made a smart choice in obtaining the popular site. The additional attention this acquisition should generate will be an enormous benefit for all parties involved. Giving users more choices is certainly a great way to gain loyal and new users.