Sports Marketing Goes Mobile

Although Electronic Arts Inc. is known for creating games for sports fans, the gaming company has decided to branch out and also offer a mobile site for sports enthusiasts. According to IT News Online, the company will be pairing with Cingular Wireless to offer an EA Sports link to mobile users.

The site will enable viewers to learn about the newest sports games as well as the latest sports news. EA has stated that it will continually add features to the site. Soon users will be able to trade sports info and challenge others in the sports community to live games.

An additional feature is an RSS news feed, which will allow users to compile all of their favorite sports news sites and view them from this one mobile site. Not only can users get the most up to date headlines, but also they only have to visit one site to do it. This further proves that people value convenience above all.