Atlanta Falcons Take Flight Online

After a dismal 2006 season, the NFL's Atlanta Falcons are looking to revamp their Web site with the help of Digitaria, a full service digital marketing and technology firm. This site looks to be the first of its kind.

According to eMediaWire, the team's marketing group has partnered with Digitaria to provide fans with a new kind of interactive Web site. The site will use a social networking platform with multiple web 2.0 features and help to create an innovative community for fans to engage in open communication, and contribute to the site's information.

The new site is scheduled to launch this summer and from the looks of it should provide fans with an amazing overall experience. This further proves that allowing consumers to start a conversation with one another is one of the most effective interactive marketing tactics.