XM Radio Swings for the Fences

For MLB fans, XM Radio provides an alternative to watching America's favorite pass time on TV, by actually airing every game for every team for the entire season.

According to MarketingVox.com, to make sure that fans are aware of the service they provide, XM has decided to pair up with several well-known baseball stars and create a campaign where baseball fans can send personalized voice messages from popular players such as Derek Jeter or David Ortiz. To obtain the custom messages fans must visit the XM Web site.

This XM site points to the existence of a trend that companies are closing the gap between celebrities and fans. Especially, in American culture where being a celebrity is next to sainthood. Users and fans are certain to flock to these sites that allow them to get closer to their idols in any way possible.