Marketers Let The Money Talk

The days of Ron Mexico and infamous airport waterbottle incidents came and went for Michael Vick with little backlash from the corporate world. Powerade and Nike, with their popular commercial, "Michael Vick Experience", still featured the Falcons quarterback in national ads in spite of the athlete's consistent blunders.

Marketers may no longer be willing to overlook the athlete's diminishing reputation. With recent widespread accusations connecting Vick to a professional dog fighting ring in Virginia, his appeal as a spokesperson may be quickly coming to an end. AirTran has recently announced a decision not to continue their three year relationship with the athlete. Although no formal charges have been filed against Vick, authorities are continuing to investigate the case. As the likelihood of Vick's involvement increases, so will the list of companies with which he once had an endorsement contract.