NASCAR Loses A Legend

Bill France Jr. passed away yesterday at the age of 74. In his tenure as chairman of NASCAR, he helped to take the sport from its place in Southern heritage to that of a national phenomenon. In a time where many major professional sports in America are struggling to maintain market share, NASCAR has experienced continued growth. NASCAR has grown into a marketing juggernaut for corporations seeking to position themselves in the minds of consumers, and France, Jr. is a large reason for this. His vision laid the foundation of accessible superstars and family-friendly entertainment. As other major sports leagues have lost touch with the consumer as salaries have become inflated, through the visionary leadership of the France family NASCAR has remained true to the fans and is stronger than ever.