Thursday, June 19, 2008

In Game ads: The Good The Bad or The Ugly

In a world where marketers are constantly looking for new and improved ways to spread awareness about their products,in game ads are set to increase drastically. You can't really blame marketers for wanting a piece of the actions when you have individual games going platinum. The game industry has grown so much over recent years. But consumers of the games say the jury is still out. You have some gamers that say the ads are fine as long as product placement is relevant. On the other hand gamers feels like the ads might slow the game down. Also there are questions whether the ads will raise prices. Some consumers also feel like they will buy less of the ads they see so in the coming what responses consumers will have. Consumers do have a lot of say so in the matter, probably more then they realize so marketers are definetly listening.


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