sports marketing =viral video craze
Nike's latest ad has Kobe Bryant jumping over a pool of snakes in the new Nike Hyperdunk basketball shoe. Nike has not disappointed as usual. They continue pushing the envelope with their innovation and stay at the top of the sports marketing industry. The video has taken sports marketing to the next level. Also, you get a chance to see Kobe's human side. After all, he has taken a lot of heat over the past few years. Its good too see Nike back supporting the basketball star. Not to mention the shoes are selling well so I guess the viral video series is a hit among sports fans.
posted by MindComet at 12:29 PM
1 Comments:
It seems that the popularity of online video as a sports marketing vehicle is increasing at an incremental rate. Just over the past couple of weeks, Miami Dolphins launched a viral video campaign, the Blue Jackets kicked off production of original web series sponsored by OhioHealth Sports Medicine and NY Yankees announced a live video streaming initiative in its home market. Now, all these initiatives need to be taken a step further – toward community building. Sports marketers need to provide fans with the tools to interact with online video content as well as with each other. This will allow teams and sports brands to build relationships with fans (and customers) that extend way beyond a video view.
Sports Teams/Leagues: Huge Opportunity to Use Online Video
TatianaT
Endavo Media
8:39 AM
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