sports marketing =viral video craze

Nike's latest ad has Kobe Bryant jumping over a pool of snakes in the new Nike Hyperdunk basketball shoe. Nike has not disappointed as usual. They continue pushing the envelope with their innovation and stay at the top of the sports marketing industry. The video has taken sports marketing to the next level. Also, you get a chance to see Kobe's human side. After all, he has taken a lot of heat over the past few years. Its good too see Nike back supporting the basketball star. Not to mention the shoes are selling well so I guess the viral video series is a hit among sports fans.