Hello NFL on the Web

For the first time the National Football League will stream live games online. This is a very big move by the nfl as it looks to create new income streams in the digital age. The nfl and Nbc will partner in ad revenue sharing. This is a step in the right direction because as of yesterday the Nfl was not capitilizing at all in marketing 2.o. I guess the big question was how to keep broadcasts off of video sharing sites as the league tightly guards alot of highlight clips. The next big move is to involve fans in diferent regions with each individual teams. Think about that fan in Florida that loves the Bears and is never able to attend a game at Soldier field. How do you keep the fan engaged. This is the space the NFL has a huge oppurtunity. So the league must figure out a way to not charge the fan directly for being engaged by making him pay for service but to realize if fans feel more engaged, then merchandise and other areas can see a drastic improvement in revenue. But so far definetly a step in the right direction.