Sports Sponsorships-a Caveat

A recent post from Pat Coyle discussed the fact that NFL teams are Web publishers because NFL sites attract audiences. This fact alone makes them a cash cow in the marketing world because these sites constantly garner money from advertisers desperate to reach a target market.

The conclusion of this article, which some might say is a shameless plug for sports marketing, culminates in the fact that as long as the model for online sponsorship continues to evolve then large investments from advertisers should continue to flow into sports sites because of the rich audience.

However, the argument is somewhat flawed because if this model continues fans may stop coming to the site so frequently, which would negate the efforts of both the advertiser and those responsible for the particular sports site. While this trend is certainly a good one for marketers to follow to reach an audience it comes with a caveat: there is such thing as too much of a good thing.