Tuesday, December 19, 2006

Sports Illustrated teams up with High School Site

Sports Illustrated's most popular print section "Faces in the Crowd," which highlights amateur athletes, will now be available in an online version. The magazine has decided to team up with the high school sports site Takkle.com. The site hopes to eventually become a social network for athletes.

This new move for SI will allow them to break into the area of user-generated media and gain more insight into up and coming high school athletes. The site allows high school athletes, coaches and athletic directors to post user-generated videos for a weekly "High School Video Face in the Crowd."

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