MLB.com May Strike Out

Recently, Major League Baseball has begun to provide its viewers with access to games online. According to investors.com, last year MLB.com produced an impressive 1.3 million paid subscribers. With the success of the service in the past, the site decided that this year it would try to maximize its profits.

For the first time, the MLB will be charging consumers an online viewing fee as well as obtaining fees from advertisers for online ads. Marketers will be paying about $35 every time their ads are watched by 1,000 viewers. To charge both fees is unprecedented.

This is a huge risk and money seems to be the driving force. In order for this to be successful, content providers must not let quality fall by the wayside. Content creators need to offer something worth pay for if they want users to continue using their site instead of another.