Keeping Content Fresh for Users

Evolution is key. A vital entertainment resource for devoted sports fans, ESPN has successfully maintained its popularity with consumers. ESPNRadio.com recently re-launched with a new enhanced and redesigned site to continue adding value in the online arena, according to WebWire. The main feature is the "Super-stream Player," which provides ESPN’s national programming and five ESPN owned stations that broadcast all day, every day.

Companies need to keep a watchful eye on their Web sites and know when it is time to update them. Sites are not as easily disposed of as fads, but they definitely need to be updated with fresh content to keep users' interest. Adding new features, like ESPN did, will help attract new users and create stronger bonds with current ones.